note I would add...
I think one of the main reasons folks do not seek out coaching is a fear of vulnerability. Seriously.

When we seek out instruction we are openly admitting that we do not know something. If a coaching culture is not what you were brought up in, then it's hard to break through the facade that coaching is only for elite level athletes or for those seeking gain. I still to this day, even as an educator myself, seek out folks who are better than me who can coach.

Thanks for this well thought piece!