First you have to pay a small membership fee. THat gets you green and gives you lots of cool extras like being able to post photos in the gallery.

I may end up chucking the lift, but for the time being I'm still going to re-enforce the mounting plate and go from there. The issue that the lift solves very well is being able to tilt the motor once it's up without running into an issue with hitting the rear of the boat. Also this one doesn't have them yet, but the lift has a spring system that takes a lot of the load off for lifting that I intend to add (see here):

http://www.etrailer.com/merchant2/graphics/00000001/pics/F/M/FMB18200134_1000.jpg