Seems kind of ironic doesn't it? To run a brand based on unplugging from technology, yet the only way to success you currently have is an active community of people plugging in to your website, submitting designs from their computer, and using technology to vote?

The idea is cool, and its been successful in many other platforms (Shirt.Woot derbies, etc), so I hope it works out for you like it has others, but your message is very mixed.